Spike TV’s broadcast of two preliminary card bouts from this past
Saturday’s “UFC 104: Machida vs. Shogun” card drew 1.4 million viewers
according to a report issued today by the cable television network.
The viewership equals the 1.4 million viewers that tuned in for a similar broadcast prior to September’s UFC 103 event.
The viewership included a 1.3 rating in the important 18-to-34-year-old
and 18-to-49-year old demographics male demographic, qualifying it as
the No. 2 rated program in that segment.